{"id":1,"created_at":"2020-10-02T12:57:49.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","name":"Select a Content Analysis Tool","description":"Answer some questions for a suggested toolset for your inventory needs.","first_question_id":1,"short":"select","questions":[{"id":1,"created_at":"2020-10-02T12:57:49.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","question_text":"What is your primary goal?","question_description":null,"quiz_id":1,"question_type":1,"short_label":"goal","next_expression":null,"is_terminal":null,"pretty_label":"goal","options":[{"id":1,"created_at":"2020-10-02T12:57:49.000000Z","updated_at":"2020-10-02T12:57:49.000000Z","quiz_question_id":1,"order":1,"label":"Generating a list of URLs","next_question_id":2,"value_toward_total":null,"next_url":null},{"id":2,"created_at":"2020-10-02T12:57:49.000000Z","updated_at":"2020-10-02T12:57:49.000000Z","quiz_question_id":1,"order":2,"label":"Understanding a site, getting buy-in, and making decisions","next_question_id":2,"value_toward_total":null,"next_url":null}]},{"id":2,"created_at":"2020-10-02T12:57:49.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","question_text":"What is your content analysis tool budget?","question_description":null,"quiz_id":1,"question_type":1,"short_label":"budget","next_expression":"if(or(`goal_option_id`=2,`budget_option_id`=5),6,if(`budget_option_id`=3,4,5))","is_terminal":null,"pretty_label":"budget","options":[{"id":3,"created_at":"2020-10-02T12:57:49.000000Z","updated_at":"2020-10-02T12:57:49.000000Z","quiz_question_id":2,"order":1,"label":"None","next_question_id":3,"value_toward_total":null,"next_url":null},{"id":4,"created_at":"2020-10-02T12:57:49.000000Z","updated_at":"2020-10-02T12:57:49.000000Z","quiz_question_id":2,"order":2,"label":"Small","next_question_id":3,"value_toward_total":null,"next_url":null},{"id":5,"created_at":"2020-10-02T12:57:49.000000Z","updated_at":"2020-10-02T12:57:49.000000Z","quiz_question_id":2,"order":3,"label":"Business priority, so can make a budget","next_question_id":3,"value_toward_total":null,"next_url":null}]},{"id":3,"created_at":"2020-10-02T12:57:49.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","question_text":"Operating System","question_description":"\nOn a small budget, you will need to cobble together a suite of tools.\nMany data analysis tools are only available on Windows. \nIf you run on a Mac, you can run Windows in a virtual environment such as Parallels.\nIf you are not willing to run Windows, you will still get a recommendation.","quiz_id":1,"question_type":1,"short_label":"os","next_expression":"if(`os_option_id`=7,11,if(`os_option_id`=6,12,13))","is_terminal":null,"pretty_label":"o\/s","options":[{"id":6,"created_at":"2020-10-02T12:57:49.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":3,"order":2,"label":"Mac only (not willing to run Windows in virtual environment)","next_question_id":null,"value_toward_total":null,"next_url":null},{"id":7,"created_at":"2020-10-02T12:57:49.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":3,"order":1,"label":"Microsoft OK","next_question_id":null,"value_toward_total":null,"next_url":null},{"id":8,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":3,"order":3,"label":"Linux only","next_question_id":null,"value_toward_total":null,"next_url":null}]},{"id":4,"created_at":"2020-10-02T12:57:49.000000Z","updated_at":"2025-09-05T18:37:13.000000Z","question_text":"Xenu","question_description":"\n[Xenu Link Sleuth](http:\/\/home.snafu.de\/tilman\/xenulink.html) is the most powerful *free* crawler that can generate a list of URLs.\nNote that it only works on Microsoft Windows. \n\n> Are you really sure you just want a list of URLs? \n> Read [Time To: List, Overview, or Decision?](\/help\/time_to_decision\/)\n                ","quiz_id":1,"question_type":1,"short_label":"xenu","next_expression":null,"is_terminal":1,"pretty_label":"xenu","options":[]},{"id":5,"created_at":"2020-10-02T12:57:49.000000Z","updated_at":"2025-09-05T18:37:13.000000Z","question_text":"Screaming Frog or similar tool","question_description":"\nUsing [Screaming Frog](https:\/\/www.screamingfrog.co.uk\/seo-spider\/) is a strong option. Screaming Frog \nisn't entirely free, but it isn't very expensive for the job it does in generating lists of \nURLs (and it runs on a Mac or PC). Other options are [CWRX Audit](https:\/\/www.content-insight.com\/) \nand [Sitebulb](https:\/\/sitebulb.com\/).\n\n> Are you really sure you just want a list of URLs? \n> Read [Time To: List, Overview, or Decision?](\/help\/time_to_decision\/)\n","quiz_id":1,"question_type":1,"short_label":"frog","next_expression":null,"is_terminal":1,"pretty_label":"frog","options":[]},{"id":6,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","question_text":"What kinds of charts would you like?","question_description":"\n* **Simple** charts (like bar charts) allow you to explore and communicate simple distributions. \n* **Advanced** charts (like treemaps, Sankey diagrams, and heatmap tables) allow you to visualize\nhierarchy, content flows, and pervasiveness.\n* **Interactive** charts build on the above to allow you to click into charts to provide both an\noverall and detailed view.  \n               ","quiz_id":1,"question_type":1,"short_label":"charts","next_expression":"7","is_terminal":null,"pretty_label":"charts","options":[{"id":9,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":6,"order":1,"label":"Simple","next_question_id":null,"value_toward_total":1,"next_url":null},{"id":10,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":6,"order":2,"label":"Advanced","next_question_id":null,"value_toward_total":6,"next_url":null},{"id":11,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2021-04-21T11:36:42.000000Z","quiz_question_id":6,"order":3,"label":"Interactive (and advanced)","next_question_id":null,"value_toward_total":10,"next_url":null}]},{"id":7,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","question_text":"How many pages?","question_description":"If you don't know, just give a wild guess.","quiz_id":1,"question_type":1,"short_label":"pages","next_expression":"8","is_terminal":null,"pretty_label":"pages","options":[{"id":12,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":7,"order":1,"label":"less than 1,000","next_question_id":null,"value_toward_total":0,"next_url":null},{"id":13,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":7,"order":2,"label":"between a thousand and ten thousand","next_question_id":null,"value_toward_total":1,"next_url":null},{"id":14,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":7,"order":3,"label":"between ten thousand and a hundred thousand","next_question_id":null,"value_toward_total":5,"next_url":null},{"id":15,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":7,"order":4,"label":"between a hundred thousand and million","next_question_id":null,"value_toward_total":9,"next_url":null},{"id":16,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":7,"order":5,"label":"over a million","next_question_id":null,"value_toward_total":15,"next_url":null}]},{"id":8,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","question_text":"How many sites?","question_description":"If you don't know, just give a wild guess.","quiz_id":1,"question_type":1,"short_label":"sites","next_expression":"9","is_terminal":null,"pretty_label":"sites","options":[{"id":17,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":8,"order":1,"label":"1","next_question_id":null,"value_toward_total":0,"next_url":null},{"id":18,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":8,"order":2,"label":"2-3","next_question_id":null,"value_toward_total":5,"next_url":null},{"id":19,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":8,"order":2,"label":"4-10","next_question_id":null,"value_toward_total":9,"next_url":null},{"id":20,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":8,"order":3,"label":"11-50","next_question_id":null,"value_toward_total":12,"next_url":null},{"id":21,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":8,"order":4,"label":"over 50","next_question_id":null,"value_toward_total":15,"next_url":null}]},{"id":9,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2021-04-21T11:36:42.000000Z","question_text":"Line-by-line analysis or rules?","question_description":"\nThe typical approach for making *decisions* about content is by a line-by-line analysis.\nAnother approach, especially for decision-making at scale, is to define *rules* to make\ndecisions (for instance, all press releases over a year old should be deleted). For rules\nto be effective, the tool must allow you to see the *implications* of those decisions (such\nas the above rule means that 10,000 press releases will be deleted and 1,000 will be kept).   \n\n> Please consider this question carefully, even if you have always done line-by-line analysis in the past. \n> See [SEER Content Analysis: Scalable, Engaging, Exploratory, and Repeatable](https:\/\/davidhobbsconsulting.com\/articles\/seer-content-analysis-scalable-engaging-exploratory-and-repeatable),\n> [Decide. Don't Inspect.](https:\/\/davidhobbsconsulting.com\/articles\/decide-dont-inspect),\n> and [Rules](https:\/\/davidhobbsconsulting.com\/articles\/rules-content-migration-panning-gold).  \n                ","quiz_id":1,"question_type":1,"short_label":"decisions","next_expression":"if(`budget_option_id`=5,if(`total`<16,if(`budget_option_id`=3,10,3),14),if(`total`>15,15,if(`budget_option_id`=3,10,3)))","is_terminal":null,"pretty_label":"decisions","options":[{"id":22,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":9,"order":1,"label":"Not making content decisions","next_question_id":null,"value_toward_total":0,"next_url":null},{"id":23,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":9,"order":2,"label":"Line-by-line, manual review","next_question_id":null,"value_toward_total":0,"next_url":null},{"id":24,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2021-04-21T11:36:42.000000Z","quiz_question_id":9,"order":3,"label":"Rules, for efficient, scalable, iterable, and repeatable decisions","next_question_id":null,"value_toward_total":15,"next_url":null}]},{"id":10,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2025-09-05T18:37:13.000000Z","question_text":"Xenu with Power BI","question_description":"\nYou will need a blend of tools:\n\n* For crawling: [Xenu Link Sleuth](http:\/\/home.snafu.de\/tilman\/xenulink.html).\n* For charting: [Microsoft Power BI](https:\/\/powerbi.microsoft.com\/en-us\/). \n* For data clean up and rules: [EasyMorph free](https:\/\/easymorph.com\/buy.html) or [Pentaho Data Integration, Community Project version](https:\/\/www.hitachivantara.com\/en-us\/products\/data-management-analytics\/pentaho-platform\/pentaho-data-integration\/pentaho-trial-download.html).\n\nTo be free, you will need to use Windows for this type of analysis. \n\nNote that you can also hack around in Excel or Google Sheets (since you may already have a license\nfor these) to do charting, data clean up, and rules, but these are not as natural for these tasks.\n\n> If you are light in technical skills, the free approach to content analysis for understanding\n> a site, getting buy-in, and making decisions can be tough. Regardless, please resist the urge\n> to revert to line-by-line analysis.\n","quiz_id":1,"question_type":1,"short_label":"xenu_plus","next_expression":null,"is_terminal":1,"pretty_label":"xenu+","options":[]},{"id":11,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2025-09-05T18:37:13.000000Z","question_text":"Screaming Frog with Power BI","question_description":"\nYou will need a blend of tools:\n\n* For crawling: [Screaming Frog](https:\/\/www.screamingfrog.co.uk\/seo-spider\/).\n* For charting: [Microsoft Power BI](https:\/\/powerbi.microsoft.com\/en-us\/). \n* For data clean up and rules: [EasyMorph](https:\/\/easymorph.com\/buy.html)\n\nNote that you can also hack around in Excel or Google Sheets (since you may already have a license\nfor these) to do charting, data clean up, and rules, but these are not as natural for these tasks.\n\n> If you are light in technical skills, this approach to content analysis for understanding\n> a site, getting buy-in, and making decisions can be tough. Regardless, please resist the urge\n> to revert to line-by-line analysis.\n","quiz_id":1,"question_type":1,"short_label":"frog_plus","next_expression":null,"is_terminal":1,"pretty_label":"frog+","options":[]},{"id":12,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2025-09-05T18:37:13.000000Z","question_text":"Screaming Frog with Tableau","question_description":"\nYou will need a blend of tools:\n\n* For crawling: [Screaming Frog](https:\/\/www.screamingfrog.co.uk\/seo-spider\/).\n* For charting: [Zoho Analytics](https:\/\/www.zoho.com\/analytics\/) or [Tableau](https:\/\/www.tableau.com\/). \n* For data clean up and rules: not available on Mac.\n\nNote that you can also hack around in Excel or Google Sheets (since you may already have a license\nfor these) to do charting, data clean up, and rules, but these are not as natural for these tasks.\n\n> If you use a Mac and are not willing to run a Windows virtual machine,\n> then: 1) you will have to pay for decent charting and 2) there is no\n> strong ETL tool available to you for data clean up and rules.\n","quiz_id":1,"question_type":1,"short_label":"frog_plus_plus","next_expression":null,"is_terminal":1,"pretty_label":"frog++","options":[]},{"id":13,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2025-09-05T18:37:14.000000Z","question_text":"Pentaho plus cloud","question_description":"\nThe [community edition of the Pentaho suite](https:\/\/www.hitachivantara.com\/en-us\/products\/data-management-analytics\/pentaho-platform\/pentaho-data-integration\/pentaho-trial-download.html)\nwill provide charting, data cleanup, and rules if you are motivated to make the tools do these tasks.\nFor crawling you could obviously code the crawling, but otherwise you would probably be best\nserved to use a cloud service for crawling like [Octoparse](https:\/\/www.octoparse.com\/).\n","quiz_id":1,"question_type":1,"short_label":"pentaho","next_expression":null,"is_terminal":1,"pretty_label":"pentaho","options":[]},{"id":14,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2025-09-05T18:37:14.000000Z","question_text":"Content Chimera","question_description":"\nContent Chimera is built for content discovery, getting buy-in, and making decisions. Especially at scale.\nContent Chimera combines crawling, charting, ETL, and a rules engine in one tool. [Try Content Chimera for free](\/trial).\n\n|                            | Other tools | Content Chimera |\n|----------------------------|-------------|-----------------|\n| Crawling                   | \u2713           | \u2713               |\n| Multi-site analysis        |             | \u2713               |\n| Rules engine               |             | \u2713               |\n| Ad hoc, interactive charts |             | \u2713               |\n","quiz_id":1,"question_type":1,"short_label":"chimera","next_expression":null,"is_terminal":1,"pretty_label":"chimera","options":[]},{"id":15,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","question_text":"You sure about the small budget?","question_description":"\nYou have selected a combination of options that are possible but quite difficult to \naccomplish in cobbling together tools on a low budget. You will still get a recommendation\nif you reconfirm the small budget.\n                ","quiz_id":1,"question_type":1,"short_label":"confirm","next_expression":"if(`confirm_option_id`=26,14,if(`budget_option_id`=3,10,3))","is_terminal":null,"pretty_label":"confirm","options":[{"id":25,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":15,"order":1,"label":"Confirmed","next_question_id":null,"value_toward_total":null,"next_url":null},{"id":26,"created_at":"2020-10-06T15:41:54.000000Z","updated_at":"2020-10-06T15:41:54.000000Z","quiz_question_id":15,"order":2,"label":"Willing to reconsider budget","next_question_id":null,"value_toward_total":null,"next_url":null}]}]}