We need to communicate and engage, including with stakeholders who do not spend much time thinking about the website. A spreadsheet will not communicate to most stakeholders. You need to provide a data-driven method of engaging with stakeholders, early. Ideally these are interactive rather than static methods. Also, if these take too long to put together or update then their value goes down.
In large digital presences, we need to analyze across multiple, disparate websites. These sites may even fit into logical groups. Content Chimera allows you to conduct analysis at multiple levels of the digital presence. Furthermore, rather than hacking together methods of processing and visualizing, Content Chimera allows you to analyze complex sites more efficiently.
Content Chimera allows you to bring in arbitrary data about your content, and then you can immediately analyze using that new information. This allows you to visualize relationships across systems as well.
A common method of "making decisions" about content is to pass around spreadsheets of individual sites to various owners. But we need to make organization-wide, strong, enduring decisions. To do that, we should be talking about rules about content rather than horse trading about specific content. Fundamentally we need to decide about every piece of content, but that doesn't mean we have to look at each piece of content to make that decision. In the end we want to know: 1) what the content is (the bucket), 2) what we're going to do with it (the disposition), and 3) who is going to make the transformation happen (the resourcing).
Let's stop pretending we can plan complex transformations effectively with spreadsheets. There are just too many people, teams, sites — and too much content.
For large scale analysis, seeing the patterns is crucial. But to get there we need a rationalized set of data (that can be compared across sites). In addition, we have to be able to conduct our analysis at different levels, for instance at either the organization level or at the site level.
For this you need:
Passing around spreadsheets is not a very efficent means of doing content analysis, nor is having people look at content line-by-line. Instead, Content Chimera allows you to have the analysis for all your clients in one place. Furthermore, more than one person can analyze the same site(s) at the same time, and you can save charts for easier handoff.
For this you need:
Spreadsheets dont' get project buy-in. We need to communicate the big picture of the current state as well as the desired state, and for the target state we need a clear justification (as well as the ability to tweak the target state definition over time).
Content Chimera generates charts that summarize complex digital presences. These charts can even be used in the uppermost executive meetings. In addition, by using rules to assign what we'll do with content, we're both able to explain the rationale behind the decisions as well as show the implications of those decisions.
For this you need:
Getting a list of URLs quickly is easy. But we want insights and not just a list of URLs.
We need to find patterns, which we generate by dynamically exploring our data (that may have been imported from a variety of tools) in dynamic charts. Also, we need to show the impact of decisions (and tentative decisions).
For this you need six things, including:
This is a tool for teams that deal with complex digital presences, especially teams that believe content is important and should be dealt with in a coherent and high-impact manner.
As an industry we need to do three things much better:
Content Chimera was built toward that end, especially for large and complex digital presences. Analysis is typically too manual and slow, not allowing for iteration on analysis or strong engagement with non-expert stakeholders. Also, dynamic charting allows you to truly explore and communicate about content at scale.
Yes, Content Chimera can crawl too. But you can also import from Screaming Frog or other tools if you prefer.