Content Exploration
and Decision-Making
At Scale

A new tool, Content Chimera, is available for early adopters.

Early access is most appropriate for professional services firms and consultants (especially integrators, marketing agencies, and content strategy consultancies) that work with a variety of clients. Do you directly own your organization's digital presence? Contact us to tell us more about your needs.

Make decisions, not spreadsheets

When making major content transformations, we need to make big picture decisions like what are we going to do with the content and who is going to do that. Content Chimera has a rules engine to allow you to make broad decisions (rather than line-by-line spreadsheet analysis) and see their implications.

Content Chimera can both import and export spreadsheets, but in Content Chimera you are usually looking at graphs and rules to facilitate exploration and decision-making.

Explore, not just report

Content Chimera allows interactive visualizations, not just canned reports. Furthermore, as you explore your data you may realize you don't have all the data you need. You can add data about your content from any source via CSV import (or by scraping off Content Chimera's cache of your site). 

Better communicate with leadership

Leadership wants to see the big picture. You may need to understand the content on your site in depth, but that isn't leadership's job. The treemap view in particular can give a broad view of your digital presence at a glance (the example here is across four sites) in order to engage with leadership at a level relevant to them. 

Automatically find near-duplicate content

Content Chimera, using its own local cache of your site, can automatically find near-duplicate content on your site. This is impossible to accomplish manually.

From status quo to higher value

The current status quo, possible with a wide variety of tools, is to crawl to generate a list of URLs. But a list of URLs isn't very useful on its own: you need to process URLs (such as deduplicating at the URL level, extracting folders, grouping types of files), merge in arbitrary data from other sources (such as Google Analytics and Matomo), and chart in order to see patterns (including the ability to drill down to example pages). Those things are difficult to implement and error prone in tools like Excel. Conducting multi-site analysis becomes even more difficult to accomplish with other tools, and implementing rules to make decisions is even harder. All this is implemented in Content Chimera, and those items on the right are increasingly difficult to accomplish with existing tools.


Content Chimera is optimized for making content decisions at scale. Below are some key features.


Rather than do a line-by-line analysis of URLs, Content Chimera has a rules engine that allows you to assign rules en masse.


Content Chimera is built for big sites and large suites of sites. Although it stores information on all your content, in charting you can randomly sample examples.


Getting a long list of URLs isn't that helpful if large swaths of the URLs are really for the same content (for instance with session IDs in URLs). Content Chimera deduplicates URLs. 


Using the rules that you define, Content Chimera assigns content to: bucket of content (similar content), disposition (how it will be treated), and resourcing (who will do it). 

Arbitrary metadata

Content Chimera makes no attempt to declare up front what metadata is important for any site. Instead, you can merge in data that you need for your analysis from any source. 

Manifest export

At any time you can export your content manifest, which is a line-by-line spreadsheet of the content, the assignments, and metadata. 


Not only is Content Chimera designed for large digital presences, it is designed for a single organization to have multiple clients (each with its own sites). 


Content Chimera is built for complex, global digital presences. Not only can you analyze a lot of sites individually, but you can analysis groups of sites or an entire organization's presence.


Content Chimera has a wide range of patterns built in that it can scrape of its cache of your site, but you can also scrape off arbitrary patterns as well. 


If you are analyzing dates, Content Chimera will automatically "bin" into histogram bars if you have too much to usefully chart one by one.

"Other" in charting

You probably want to start with the big picture, so charting by default only shows the biggest grouping of any data you chart, creating an "other" for the rest.


Content Chimera automatically derives metadata from your content to aid in your analysis, such as "folders" in URLs and grouping into file groups. 

Easy to crawl and watch progress

Many tools that people use to understand their content are basically crawlers that generate spreadsheets of a static set of fields. Although Content Chimera can consume content from any data source for your analysis, the most straightfoward way is almost always its industrial-strength crawler. One thing that is very challenging to see in crawlers is how well the crawl is actually proceeding. For that we've built in a variety of mechanisms of tracking the progress (and the ability to start and restart crawls).

Work on large digital presences?

This is a tool for teams that deal with complex digital presences, especially teams that believe content is important and should be dealt with in a coherent and high-impact manner.

  • Integrators and marketing agencies. Use Content Chimera when proposing work, both to better understand the project and to communicate to potential clients that you take content seriously. Of course, also use it to work with your clients to implement strong content transformations.
  • Content strategy consultancies. If you are already helping large clients to develop content strategies, Content Chimera will help you provide even higher value, without having to get into a ton of technical details in Excel. And actually test for things like duplicates.
  • Large digital presence owners. As of now, Content Chimera is optimized for professional services firms that work on lots of client sites. Except for extremely large organizations, it may not make sense to use Content Chimera directly. Please contact us to help you decide.