Large Website Owners
Large organizations tend to have large digital presences. Content Chimera is built for
these complex situations, allowing you to engage with more stakeholders in meaningful
discussions about content, to better answer questions about your content, and
to make decisions across multiple websites.
Content Chimera is a tool to communicate and engage with stakeholders about their
digital presence, dynamically answer content questions, and make content decisions.
It does this with interactive charting, a rules engine, merging from sources such as
Google Analytics, deduplicating URLs, multi-level analysis for complex/global digital
presences, automated multi-step processing, near duplicate probabilistic analysis,
on-the-go analysis across devices, and team support.
Content Chimera imports from source systems such as
CMSes or crawlers (or it can do the crawl itself, with features such as
"circuit breakers" for very large crawls).See features.
Analyze ALL your sites and site sections
If you are at a large organization, chances are you have a large site or
set of sites. Analyzing them all can be very challenging when you try
to hack together different tools that weren't really built for content analysis.
In Content Chimera:
- Analysis can happen at any of three levels: 1) a specific site
2) a group of sites, or 3) all your sites. For instance, you could have
one group of sites for international offices and another for your headquarters
- Rules allow you to make coherent decisions about your content.
So you spend time talking about rules and not haggling over specific
pieces of content. Similarly, you can avoid sending spreadsheets around
to different stakeholders to make disjointed decisions.
- Better drive meaningful discussions. Content Chimera builds in
interactive charts to have a forest and trees view of your content.
- Find patterns and test content hypotheses. Content Chimera keeps a cache
of your site so on-the-fly analysis can happen quickly.
Engage with more stakeholders
One of the ways that Content Chimera enables large-scale analysis is
that it can distill a complex situation, for instance in a compact, initeractive
chart that a wide range of stakeholders can engage with.
Talk about rules, not horse trading about particular content
Rather than passing around static spreadsheets to make decisions on content,
Content Chimera allows you to use rules to decide what to do with content.
For instance, you could say that events over two years old will be deleting.
Rather than just declaring that, you can run that rule against your entire
digital presence to see what the implication of that rule would be.
Be far more efficient, so you can actually analyze more often
Much content analysis is done by combing through spreadsheets. Content Chimera
has a variety of means of avoiding that work, from charting to rules to importing
data from arbitrary websites.
When to use Content Chimera?
The short answer: early (before you are officially migration planning, for example)
and often (iterating). Far too often the fact that content analysis
is time consuming means that it is done too late -- Content Chimera aims to allow
faster insights. More specifically, Content Chimera is useful for:
- Project scoping. When you are deciding what to do for significant change (before even contacting
potential implementation vendors), you may wish to spend time considering the
breadth of the changes. For instance, you may want to at least consider making
changes globally rather than just the main corporate sites.
- Any time you need executive buy-in. Content Chimera helps to distill large
presences into visual charts that make it easier to drive meaningful discussions
that everyone can participate in.
- Migration and content transformation planning. If you have a lot of content, then you
have a lot of decisions to make and possible things that can go wrong. Decisions can
be applied based on rules, and Content Chimera can scrape for common issues.
- When you have questions about your content. Rather than just relying on anectdotal
observations, you can do things like scrape information across your entire presence (in
Content Chimera's cache of your site) in order to understand the distribution/pervasiveness
of that element.
Who should use Content Chimera?
Content Chimera is a power tool, so the only people that should log into the tool would
probably be the core content team(s). These power users could then "drive" Content Chimera
for interactive discussions with other stakeholders.
More background for large website owners