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Articles

David Hobbs Consulting has only just started writing articles for the Content Analysis Database (you can see other related articles at David Hobbs Consulting -- going forward general strategy articles will remain there and content analysis articles will be here).

Dialing in LLM Costs for Website and Content Analysis

September 5, 2025
LLMs are relatively slow and expensive compared to other automation techniques. There are cost drivers you can manipulate to match the cost with the benefit.

Use Cases for AI in Digital Presence and Content Analysis

September 5, 2025
LLMs open up new and exciting opportunities in content analysis

ChatGPT Prompts to Enrich Content Inventories

March 26, 2024
Some initial thoughts on useful ChatGPT prompts to enrich content inventories

Before adding a column to your content inventory or audit

June 7, 2023
Carefully consider what fields will be useful in your content inventory or audit.

How to do a content inventory or audit

June 1, 2023
Follow these steps: 1) Goal → 2) Approach → 3) Prioritize Questions → 4) Collect Basics → 5) Refine → 6) Take Action → 7) Repeat, not just dive into a spreadsheet