Bucket
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When planning a transformation, it can be useful to bucket similar content (often grouping content that will be treated similarly to explain the situation to stakeholders).
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Disposition
Particularly useful for product or property pages, this field represents the revenue generated by this product or property (regardless of whether it was directly generated by digital channels or not).
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Org
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Content Type (semantic type of content, such as Product Page or Event) is usually an extremely effective way to group and look for patterns across a digital presence.
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Category
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How many links the crawler needed to follow to get to this item.
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[IA] Depth
Date the content was originally published. This is frequently a useful factor in deciding what content can be culled.
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This is the treatment a piece of content will get during a transformation.
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Effort
File format (as opposed to content type) is the actual format of the file as delivered by the web server (PDF, HTML, etc). This is especially useful for sites with a large amount of non-HTML.
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File Group
On particularly complex digital presences, there may be so many file formats that seeing all of them in charts or presentations is confusing. File Group groups the file formats, for instance "Data or Spreadsheet" to capture CSV and Excel files.
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Basic
fields.
Folder1
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Folder1 is the first "folder" in the path, such as "blog" in "test.com/blog/". This is often an effective proxy for site section.
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Site Section
Yes or no, does this piece of content have this specific problem? The actual field name would depend on your situation, such as "Has Wall of Text".
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The depth from the perspective of the main navigational structures, for instance the Breadcrumb Depth.
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Category
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The technical content type reported by the web server, which the web browser uses to determine how to display it.
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File Format
The meta description. This is of limited use, aside from simply discovering what pages do not have a meta description (and therefore require one).
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Technical
fields.
Meta keywords. In most cases, very limited value. More precise meta tags (for instance topics) are usually far more useful if they exist.
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Topic
Is there a near text duplicate of the page? If so, what is the URL for that near duplicate.
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The count of pages in a PDF can help us understand whether there are primarily short PDFs (perhaps most easily converted to HTML) or very long PDFs (perhaps for specialist audiences).
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Technical
fields.
Page views are often the first thing to be added from an additional source, after the basic rows of content in the inventory/audit have been determined. Although not always the most useful metric for the value of content, it's often the most immediately tangible proxy.
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[Success Event] Count
How often does the problem happen on the page? This would be a specific issue, so something like "Left Nav Count".
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An example of a problem (on a specific page) you are investigating. This field could be repeated in an analysis, with actual fields like "Table Example" or "Bad Character Encoding Example".
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Reading Level represents the education level required to understand text. Since much content is overly complex, this can be useful to identify where there may be education requirement mismatches.
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User
fields.
Is the information redundant with respect to other content on the site? This is one of the anchors of the highly popular ROT three fields.
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Near Text Duplicate
Who will do the actual transformation. For a large site this would be the team, and for a smaller site it may be the individual.
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Decision
fields.
The section of a site (for instance the news section, or a section for a particular program).
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Category
fields.
Where is the primary source of content for this URL? For instance, what CMS, document management system, or product information system does this content primarily come from?
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Category
fields.
The count of events that were successful from this page, such as the count of purchases or the count of downloads.
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User
fields.
What the *desired* field value would be. For instance, there may be an existing content type but in some cases it should be another content type (so you would have a Content Type field as well as a Target Content Type field).
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Decision
fields.
An ID unique for the piece of content. This should be unique across the entire list.
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Basic
fields.