My List ♥ ()

Category Content Analysis Fields

Field Type: Category

Categorization is essential for content analysis. Some of the uses include:

Seeing the pervasiveness of something, such as average reading level by site section. If we have two categories, then we can slice two ways (such as reading levels by content type and site section).
Categories are often useful for making decisions about content (such as deciding to delete all blog posts on a site that are over some age)
Sometimes categories are one of the main things we are anayzing, for instance to understand on a currently-unstructured site the pervasiveness of certain metadata values by content type

See Category fields below. Or show fields for all field types.

Answer some questions to help select fields

If we take the traditional view of a content inventory or audit, we have rows representing each page (so each row has a unique URL) and then we have columns for things like the meta description or crawl depth. These columns are the different fields we have available to us in our content analysis.

①. Define what you are trying to accomplish.

Your content analysis needs to be grounded on your analyze goal.

Examples: Plan Digital Transformation, Test Content Hypothesis, Provide Better Bid.

②. Define your analysis approach.

Size and complexity of your digital presence

Size and complexity of your digital presence should drive your content analysis approach.

My digital presence is:

Use the calculator

Your approach

Content analysis does not necessarily mean opening up a spreadsheet. Before diving in, you should define your basic approach to the analysis.

Examples: Brute Force; Sample, Rules, Repeat; Quick Take.

③. Select fields toward your goal, grounded in your prioritized list of questions you want answered.

Although you can use this database however you like, in general we recommend that you build up a list of fields that will be useful for your analysis. To do so, just click on the heart next to any field name. After you have hearted some fields, you can see an analysis of your list at My List ♥ (at which point you can move to ④. Start iterating on your analysis, starting with the basics).

Content Type ♡

Content Type (semantic type of content, such as Product Page or Event) is usually an extremely effective way to group and look for patterns across a digital presence.

General Usefulness:

Ease of Automation:

Folder1 ♡

Folder1 is the first "folder" in the path, such as "blog" in "test.com/blog/". This is often an effective proxy for site section.

General Usefulness:

Ease of Automation:

Consider instead: Site Section

[IA] Depth ♡

The depth from the perspective of the main navigational structures, for instance the Breadcrumb Depth.

General Usefulness:

Ease of Automation:

Site ♡

Within which site (as experienced by the site visitor) does this content appear?

General Usefulness:

Ease of Automation:

Consider instead: Site Type

Site Section ♡

The section of a site (for instance the news section, or a section for a particular program).

General Usefulness:

Ease of Automation:

Site Type ♡

For large scale digital presences, grouping sites by type can be a highly effective way of managing and transforming.

General Usefulness:

Ease of Automation:

Source System ♡

Where is the primary source of content for this URL? For instance, what CMS, document management system, or product information system does this content primarily come from?

General Usefulness:

Ease of Automation:

Topic ♡

The topic/subject of the content.

General Usefulness:

Ease of Automation:

Legend